Privacy policy

Effective Date: 01 April 2024 | Last Updated: 07 May 2026

NutriPeak Pvt Ltd ("NutriPeak", "we", "our", or "us") is committed to protecting your personal data. This Privacy Policy describes how we collect, use, store, process, and disclose your information when you visit our website, place an order, or interact with us. This policy is in compliance with the Information Technology Act, 2000 (IT Act), the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules), and the Digital Personal Data Protection Act, 2023 (DPDPA).

1. Information We Collect

1.1 Personal Information You Provide

  • Name, email address, phone number, delivery address.
  • Date of birth (for age-gated products).
  • Payment information (processed securely via payment gateways — we do not store card details).
  • Health preferences or dietary information provided voluntarily.

1.2 Automatically Collected Information

  • IP address, browser type, device identifiers.
  • Pages visited, time spent, referring URLs (via cookies and analytics tools).
  • Purchase history and browsing behaviour on our website.

1.3 Third-Party Sources

  • Social media platforms (if you log in via Facebook/Google OAuth).
  • Marketing partners and advertising networks.

2. How We Use Your Information

  • To process and fulfil your orders and provide order updates.
  • To personalise your shopping experience.
  • To send transactional communications (order confirmation, shipping updates, invoices).
  • To send marketing communications (with your consent and opt-out option).
  • To improve our products, website, and services.
  • To comply with legal obligations, FSSAI regulations, and resolve disputes.
  • To prevent fraud, unauthorised transactions, and abuse.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. Types of cookies we use:

  • Essential Cookies: Required for the website to function (cart, sessions, checkout).
  • Analytics Cookies: Google Analytics, Meta Pixel — to understand user behaviour.
  • Marketing Cookies: For retargeting ads on Meta (Facebook/Instagram) and Google.

You can manage cookie preferences via your browser settings. Disabling certain cookies may affect website functionality.

4. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

  • Logistics & Delivery Partners: For order fulfilment (e.g., Shiprocket, Delhivery, Bluedart).
  • Payment Gateways: Razorpay, PayU, or similar — for secure payment processing.
  • Cloud Infrastructure: AWS / Google Cloud for hosting and data storage.
  • Marketing Platforms: Meta, Google Ads — with anonymised or aggregated data only.
  • Legal Authorities: When required by law, court order, or government regulation.
  • Business Transfers: In the event of a merger, acquisition, or asset sale.

All third-party service providers are contractually bound to maintain data confidentiality and security.

5. Data Retention

We retain your personal data for as long as necessary to:

  • Maintain your account and order history.
  • Comply with tax, legal, and regulatory obligations (typically 7 years for financial records under Indian law).
  • Resolve disputes or enforce agreements.

After this period, data is securely deleted or anonymised.

6. Your Rights Under Indian Law

Under the Digital Personal Data Protection Act, 2023, you have the following rights:

  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Correction: Request correction of inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your personal data (subject to legal obligations).
  • Right to Grievance Redressal: File a complaint with our Grievance Officer.
  • Right to Withdraw Consent: Withdraw consent for marketing communications at any time.

To exercise any of these rights, contact us at: care@nutripeak.in

7. Data Security

We implement industry-standard security measures including:

  • SSL/TLS encryption for all data transmissions.
  • PCI-DSS compliant payment processing via third-party gateways.
  • Access controls, role-based permissions, and two-factor authentication for internal systems.
  • Regular security audits and vulnerability assessments.

However, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and not share your account credentials.

8. Children's Privacy

Our products and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us immediately.

9. Links to Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

10. Grievance Officer

In accordance with the IT Act, 2000 and DPDPA, 2023, we have appointed a Grievance Officer:

Grievance Officer
Name: VENKAT REDDY
Designation: QC MANAGER
Email: care@nutripeak.in
Phone: +91 7901058585
Response Time: Within 72 hours.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be notified via email or a prominent notice on our website. Continued use of our website after changes constitutes acceptance of the revised policy.

Contact Us

If you have questions about this policy, contact us at:

NutriPeak Pvt Ltd
Email: care@nutripeak.in
Phone: +91 7901058585
Website: https://nutripeak.in
Address: 4-14-142, 2nd Floor, Samrat Cly, West Maredpally, Secunderabad, TS - 26
GSTIN: 36AAJCN6202B1ZV
FSSAI Licence: 13624999000332